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FOHB realiza evento sobre Retrofit e soluções para transformar edifícios, em parceria com o grupo Saint-Gobain

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Encontro reuniu, em São Paulo, Paulo Perez, Diretor de Projetos Marketing
Habitat da Saint-Gobain, Paulo Mancio, Diretor Técnico de Implantação e
Patrimônio da Accor Hotels, e Fernando Martín, Gerente Global
de Marketing e Produtos da Saint-Gobain

Fotos em alta: http://www.sendspace.com/filegroup/eL2G6pH4Y4EnDM%2FLoyQgZQ

São Paulo, 25 de maio – O FOHB– Fórum de Operadores Hoteleiros do Brasil- realizou evento sobre o tema “Retrofit – Soluções para transformar edifícios” no Sheraton São Paulo WTC Hotel (Av. das Nações Unidas, 12559 – Brooklin Novo, São Paulo) nessa quarta-feira, dia 24 de maio. O grupo Saint-Gobain patrocinou a iniciativa. Profissionais das redes associadas ao FOHB, assim como arquitetos, engenheiros, construtoras e incorporadoras que trabalham diretamente com estas redes, participaram das palestras sobre materiais, tendências e soluções arquitetônicas para renovar e melhorar o conforto dos empreendimentos.

“A qualidade estrutural e modernização dos hotéis são preocupações constantes dos associados do FOHB”, explica oPresidente do FOHB e da rede Travel Inn, Manuel Gama. “Com as novidades apresentadas pelo grupo Saint-Gobain nesse encontro, as redes poderão assegurar a competitividade de seus hotéis nos mercados em que atuam”.

“Trouxemos cases importantes do setor para que o público pudesse visualizar, na prática, como as soluções Saint-Gobain agregam conforto térmico, acústico e visual, além de inovação e sustentabilidade na renovação das edificações. E fortalecer nossa conexão com este mercado para futuras parcerias e codesenvolvimentos”, afirma o Diretor de Projetos Marketing Habitat da Saint-Gobain, Paulo Perez.

Representando a entidade, o Vice-Presidente do Conselho do FOHB, Diretor na Bonadona Hotel Consulting e Sênior advisor na Accor South America, Roland de Bonadona, iniciou a abertura do encontro, que contou também com as boas-vindas dePaulo Perez. Na sequência, o Diretor Técnico de Implantação e Patrimônio da AccorHotels, Paulo Mancio, apresentou aos convidados a importância do retrofit na transformação e na melhoria de edifícios, assim como o Gerente Global de Marketing e Produtos da Saint-Gobain, Fernando Martín, que falou sobre o tema “Soluções Placo para Retrofit e Novos Empreendimentos Hoteleiros”. O executivo Paulo Mancio também teve a oportunidade de apresentar o case Sofitel Rio de Janeiro, hotel que pertence à AccorHotels. O case Grand Melia Nacional Rio de Janeiro, reaberto após 21 anos, encerrou o evento com exposição dos representantes do Grupo Orca e das marcas Cebrace e Placo, ambas do Grupo Saint-Gobain.

Este foi o segundo evento do FOHB focado em arquitetura, implantação e desenvolvimento, com patrocínio da Saint-Gobain. O encontro também contou com apoio da rede ITC Administração e Hotelaria, administradora do Sheraton São Paulo WTC Hotel, e da R1 – Soluções Audiovisuais, parceira mantenedora da entidade.

Sobre os parceiros

Conheça o Grupo Saint-Gobain
Apoiada por sua experiência e sua capacidade de inovar continuamente, a Saint-Gobain, líder mundial no mercado de habitat, projeta, fabrica e distribui materiais de construção de alta performance, fornecendo soluções inovadoras para enfrentar os desafios de crescimento, eficiência energética e proteção ambiental. Com vendas de 39,1 bilhões de euros em 2016, a Saint-Gobain opera em 67 países e tem mais de 170 mil funcionários.
A Saint-Gobain atua há 80 anos no Brasil com um portfólio diversificado de marcas como Brasilit, Isover, Norton, PAM, Placo, Sekurit, Telhanorte e Weber Quartzolit. O Grupo possui cerca de 17 mil funcionários diretos e indiretos no país, vendas anuais de R$ 8,4 bilhões em 2016 assim como 57 fábricas, 43 centros de distribuição, 10 mineradoras, 70 lojas, 23 escritórios comerciais e 1 centro de pesquisa e desenvolvimento. www.saint-gobain.com.br

R1 Soluções Audiovisuais
Com sede em São Paulo, a R1 está presente há doze anos no mercado de tecnologia para eventos corporativos, atendendo clientes em todo o Brasil. A empresa oferece soluções de áudio e vídeo com equipamentos e montagens diferenciadas para workshops, fóruns, feiras, palestras, congressos, roadshows e reuniões executivas. www.r1solutions.com.br

ITC Administração e Hotelaria
Com mais de 20 anos de experiência, a ITC é um grupo brasileiro, responsável pela administração do Sheraton São Paulo WTC Hotel e do WTC Events Center, importante complexo de negócios localizado na região da Berrini, em São Paulo. O Sheraton São Paulo WTC possui sofisticadas suítes assinadas por famosos arquitetos brasileiros, fitness center e espaços de relaxamento como a piscina e os lounges. A marca Sheraton foi fundada há 80 anos nos Estados Unidos, está presente em mais de 70 países e conta com um portfólio de cerca de 435 hotéis e 88 resorts em todo o mundo.www.sheratonsaopaulowtc.com.br

Conheça o FOHB

O FOHB – Fórum de Operadores Hoteleiros do Brasil é uma entidade associativa sem fins lucrativos que reúne as mais importantes redes hoteleiras com atuação no país. Fundado em 2002, atualmente, representa 27 principais redes hoteleiras nacionais e internacionais que atuam no Brasil, totalizando 643 hotéis e 116 mil UHs (unidades habitacionais), presentes em 152 cidades, em 25 estados, e no Distrito Federal, gerando atualmente R$ 2,6 bilhões de impostos por ano e cerca de 182 mil empregos diretos e indiretos.

As três áreas de forte atuação da entidade são: Representação, atuando como porta-voz dos associados frente ao setor público; Desenvolvimento, contribuindo para a modernização dos processos do setor e promovendo a atividade no mercado; e Informação, reunindo dados relevantes por meio de pesquisas e estudos diversos. www.fohb.com.br

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